Welcome to TUUL watches, a Brooklyn based independent watch company with a deep passion for- yep, you guessed it- the tool watch. As devout watch enthusiasts with our roots in the strap industry, we were quickly catapulted into the elite world of watches: a world where watches become instruments, and time is captured, surrendered into eternity. It was there that we were immediately drawn to the pragmatic tool watch- perhaps a subtle tribute to our own casual, down to earth natures- and began to dream about building one of our own. Its rugged aesthetic and devout functionality beckoned to us, and we figured...

Well, we figured it was about time.

About time, for us, turned into a rigorous four year project- considerably longer than we'd expected or hoped for. But that’s probably because we pride ourselves (and sometimes drive ourselves crazy) with our precision and acute attention to detail. 

And I'm talking Every. Little. Detail.

We have taken the time to build a watch that will do more than just convey the hour. Our goal has been to create timepieces that are actually meant to be worn. And that means priding yourself in that first scratch or scuff, the ripening of your patina; to relish in the inevitable signs of time gone by, because it means that you’re wearing it right. Whether on your wildest adventures, your boldest stunts- or, let's be real, as you sit behind your desk and dream about the expeditions you have yet to take- the TUUL watch is ready to take the journey with you, no matter how bumpy it may be.